The ultimate collector cars event
Celebrating Luxury in motion
An exclusive event for automotive masterpieces in the high-end sector – from the past and the present, curated by leading experts in the field.
Home of mobile passion
Grand Basel is an innovative forum for connoisseurs who relish their passion for supreme craftsmanship, exquisite quality and ultimate perfection.
An exclusive platform for the ultimate masterpieces in automotive design, both historical and contemporary, and a venue for a discerning community.
Curated by renowned experts who ensure a top-of-the-range selection.
A unique place to enjoy and reflect upon old and new, national and international automotive mobility in the context of arts and culture. On par with the world’s most celebrated works of art.
Grand Basel is the sole forum for automotive culture with a global presence. We plan to host annual events in Europe, North America and Asia.
Grand Basel will benefit from MCH Group’s inimitable experience in the ultra-luxury segment, as well as from its extensive network of collectors and investors. Baselworld and Art Basel are the world’s leading shows for luxury watches and jewellery, as well as fine art.
An appreciation of supreme craftsmanship coupled with a passion for perfection, creativity and technology have shaped a culture of excellence shared by individuals around the globe. It manifests itself in fine arts and decorative art and design, in haute horlogerie and haute joaillerie.
And all around the world, one name embodies the pinnacle of quality: Basel.
The leading international shows for watches, jewellery and art – Baselworld and Art Basel in Basel, Miami Beach and Hong Kong – are hosted by the MCH Group.
If we look at the trends in luxury markets and the preferences of ultra high-net-worth individuals (UHNWIs, with a net worth of at least 30 million dollars), we can see that classic cars are at the forefront of these developments with a growth rate of 457% over the past ten years (Knight Frank Luxury Investment Index, Q4/2016). Luxury goods such as watches, art or jewellery saw growth of 66% to 147% within the same period.
Exclusivity is a must
Privacy is an exclusive luxury
The exhibition concept is clearly rooted in the expertise of Art Basel, featuring a pre-show, exclusive VIP days and public days. Each and every exhibit will be selected by an advisory board.
There will be strict limits on both the number of exhibits on display and the exhibition space itself, as well as access on VIP and public days.
Grand Basel is a showcase for retail, a dynamic driving show of masterpieces, an auction platform, a competition, and a venue for conferences and discourse.
It includes live-event formats for sponsors and partners as well as interested high-end third parties.
Grand Basel stands for values: openness and exclusivity, tradition and digitalisation, history and novelty. It presents an innovative format of unparalleled automotive culture.
Basel, 31 August 2017